Executive Dashboard

Closed 10 Oct

Brand Health Score · September 2026

74 / 100
6 points vs August 4 points off your best ever

Your best month of FY 2026–27 so far. Brand Awareness drove most of the gain, while Community & Advocacy slipped for a third month running.

27 of 29 KPIs scored, covering 94 of the 100 weight. Two KPIs had no reading and sat out.

FY 2026–27, April to March

Solid is actual · dotted is the pace of the last three months
FY goal 82 Lowest · Jun 59 Best so far · Sep 74 On this pace · Mar 76
AprMayJunJulAugSepOctNovDecJanFebMar

Your biggest opportunity

One more PR mention a month is worth 2.0 points on the score — the largest single gap you can close.

PR Mentions has missed target three months running. Weight 4 of 100.

Open PR Mentions

What changed this month

Points of the overall score, gained or lost against August

Gained ground

Website Direct Traffic1,533 sessions · target met, 118 to spare+0.9 pts
LinkedIn Followers4,760 followers · target met+0.8 pts
YouTube Subscribers47,350 subscribers · 950 short of target+0.7 pts

Lost ground

Instagram Followers4,691 followers · 2,420 short of target−0.6 pts
PR Mentions1 mention · 1 short of target−0.5 pts
Collaboration Content1 piece · 1 short of target−0.4 pts

Pillars

On track is 90% or more of allocation · Watch is 70–89% · Behind is under 70%
PillarStatusPoints, and the gapChange vs AugustThis year
Brand Awareness Watch 26.4 of 30.0 · 3.6 points short +3.2 Brand Authority On track 23.5 of 25.0 · 1.5 points short +1.9 Audience Engagement Watch 15.0 of 20.0 · 5.0 points short +1.4 Community & Advocacy Behind 5.7 of 15.0 · 9.3 points short −0.3 Business Impact Behind 3.4 of 10.0 · 6.6 points short −0.2

Did you know

Found in your own history · refreshed when the month closes
Record

Website Direct Traffic has never been higher.

1,533 sessions in September, 115 past the previous best of 1,418 in July. It has beaten target in four of the last six months.

Streak

Case Studies Published has hit target four months running.

The longest active streak on the scorecard, and your strongest run on this KPI since the scorecard began.

September closed on 10 October and can no longer be edited. Corrections go into October.